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Law firms at Year End – a PR opportunity
APRIL AND MAY represent financial year end for many law firms and the opportunity to tell the market how your firm is doing. Year end can be an opportunity to maintain the profile of a law firm...
View ArticleLaw firms encouraged to buy new copyright licence
A new digital copyright licence has been introduced that enables law firms to copy and reproduce from a range of digital material. The new licence, introduced by The Copyright Licensing Agency (CLA),...
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Award entries – you wouldn’t bring a weak case to court
Like your local comprehensive school and its shiny neighbouring academy, lawyers and law firms are obsessed with ranking themselves. Whether by necessity or design, lawyers and barristers are more than...
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New copyright permission search launched by CLA
The Copyright Licensing Agency (CLA) has launched a new online title search tool for legal professionals. The tool – available at www.cla.co.uk/licences/title-search-law - enables customers to find...
View ArticleRegional PR and Marketing campaigns – Let customers tell their stories
In the not so old days, local or regional marketing meant painstakingly listing services in the classifieds of a provincial paper and making sure the Yellow Pages was always up to date. Things have...
View ArticleKnow your PR strategies from your social media tactics
I JUST READ an article which asked the question: “will social media overtake PR”? In a world where tactics – practical ideas for getting clients into the press – are so frequently deployed without...
View ArticleNew business marketing: Delivering warm leads…
WHEN LAUNCHING A NEW PRODUCT, convincing those holding the purse strings to commit funds for a marketing campaign is no easy task. Brows seem to become significantly more furrowed when digital...
View ArticleNew mobile app to support users of copyright works
A new mobile app launches today, aiming to educate users of copyright works. The new app by The Copyright Licensing Agency (CLA) makes it possible for copyright users to scan the ISN code of a book or...
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Your ABS Licence should matter
Making sense of Alternative Business Structures Has your firm spent the last few months pouring over its application for an ABS-licence? If so, the time to announce it to the press is probably looming....
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Employment law PR: Because life’s complicated enough
Alan Davies: Because Life’s Complicated Enough Readers with longish memories may remember Alan Davies fronting a series of adverts for the Abbey National a few years ago in which the phrase “Because...
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Fines for copyright infringement reveal risk reality
Last year, Legal PR Blog reported the Copyright Licencing Agency’s demand for firms to take out one of its licences. Now the CLA appears keen to bear its teeth with the announcement that Brighton and...
View ArticleLegal PR: Eddie Stobart, Direct Line and Baked Bean Law
The former Junior Justice Minister Bridget Prentice believed that obtaining legal advice should be as easy as buying a can of baked beans. The Labour government had just created the Legal Service Act...
View ArticleA marketing strategy is essential for new businesses
The truism holds firm; a successful business is a business that makes sales. The key to selling is in understanding the needs of clients and compelling them to buy your products and services over those...
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Best law firm websites: Our Top 5 for July 2013
As competition amongst mid-tier law firms heats up and big brands enter the legal services market, having a striking and appealing website presence has never been more important. While the sector as a...
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Three tips to get your social picture right
In the 2013 edition of the Oxford English Dictionary, a new word was added: Selfie: noun (plural selfies) informal photograph that one has taken of oneself, typically one taken with a smartphone or...
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Employment law news review 2013
Michael Scutt Michael Scutt, Head of Employment and Dispute Resolution with Crane & Staples Solicitors in Hertfordshire, reviews the year’s biggest employment law stories. I’m not quite sure what...
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What makes news: generating press coverage
‘Dog bites Postie’ often makes regional and even national news Although there is no recipe for the perfect news story (timing plays a huge role in what makes it onto the front page), it is fair to say...
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